First it was coffee. We started to notice cans of coffee no longer contained a pound of coffee. This was not really noticeable for us because we buy our coffee in bulk at the warehouse club. Then it was ice cream. No longer were containers half gallon, but 1.75 quarts. We lost 12.5% of the product overnight. It was a pretty bold move cutting the size of the product so much.
Now, another shrinking product, this time a 20% cut in the size of the product. 20%?!?!?!
I had heard a lot about this one but this week was the first time it hit my grocery purchases. We don’t use much sugar in our house. I had been buying it at the warehouse club but with the small amount of sugar we use, I decided to pick it up at Wal-Mart instead. Our previous 5 pound bags of sugar, have been reduced to 4 pounds.
For as long as I can remember, this staple in the kitchen has been 5 pounds. You would buy 5 pounds of flour and 5 pounds of sugar (good God, is flour next?).
I understand that huge increases in cost have motivated this move, but I think it is silly. With other products, people might not so easily notice but losing a pound of sugar in your bag. I would imagine that this is noticeable.
Why can’t food producers just be honest with us? Rather than raising prices, they decrease the size of the product and hope we don’t notice. With the price of everything going up today, most people are frustrated but understand. I would rather pay higher prices and get the same amount of product than come home and realize I’ve been cheated out of 20% of the product!
Have you noticed the shrinking products on the grocery shelves? Which ones have frustrated you the most?